For Immediate Release:

April 26, 2006

Contact: S. Evans, (866) 293-5116 Ext. 0

My DIVA Shop gets a facelift and launches

its spring/summer collection

MyDIVAshop.com launches vibrant new website

MyDIVAshop.com, a dynamic online boutique that promotes style and fashion for women of all sizes is excited to announce the launch of its redesigned website. The 360 degree transformation of MyDIVAshop.com offers customers a vibrant shopping experience. The website features trendy clothing and accessories highlighted by an expanded selection of plus-size fashions, previews of upcoming styles, a user friendly shopping cart and much more! The site also serves as a marketing vehicle for independent designers. Independent designers are showcased under the Featured Designers section, which offers unique or handmade items to consumers.

MyDIVAshop.com features an assortment of sizes; however the site makes major strides with its expanded plus-size section, which include more styles for curvy women. With the addition of trendsetting apparel, such as Kiyonna, Igigi, and Jahqoi, MyDIVAshop.com is sure to please the boutique's plus-size consumers. 

The new “Features of the Week” section allows easy access for customers that want to view new items quickly. Other improvements to the website include the emergent Featured Designers section and customized VIP DIVA membership.

During an interview, My DIVA Shop founder and President, Shanel Evans expressed, We value our customers feedback and we're very excited about the new look of the website. Our latest plus-size collection attracts the fashion conscious plus-size woman that love styles traditionally found in smaller sizes. We pride ourselves on offering our customers additional savvy plus-size selections.

To learn more about My DIVA Shop, view the Spring Collection, and enjoy a dynamic shopping experience please visit www.mydivashop.com or call (866) 293-5116. You may also contact My DIVA Shop at .